This past year, the Propane Education & Research Council launched a $10 million consumer education campaign to boost propane's image across the United States and eventually grow gallons for the industry. The industry launched similar efforts in 1941. According to the December 1941 issue of LPGas, the Liquefied Petroleum Gas Association planned to conduct a national advertising and promotional program in 1942. Members of the association's executive board approved a presentation by Carl Sorby, chairman of the sales promotion and advertising committee, suggesting steps be taken to raise $100,000 to conduct the campaign. Through the campaign, the association sought to bring the industry before the public in national magazine advertisements.
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