Sales growth drives success

摘要

AImost every business hurdle can be pole vaulted with increased sales volume. Revenues drive up leverage ratios faster than any cost reduction. Each leverage ratio* has revenues in the numerator. Increase revenues in relation to labor, overhead and equipment costs (the denominator), and the ratios rise quickly. Most companies do not have robust enough marketing and sales functions. They invest more in operations/production functions than they do in marketing and sales. By the way, marketing and sales are not the same thing. Marketing creates leads; sales closes opportunities.