Fruit and vegetable blend latest in battle against slowing sales

摘要

The juice business isn't getting any easier for Ocean Spray, even with the brand's powerful and authentic message about cranberries. That's why the growers' co-operative is trying to counter unexciting overall sales with continuing product innovation.In fact, Ocean Spray recently took what is arguably its biggest leap, by introducing a new Fruit & Veggie sub-brand. Just about any way you can enjoy cranberry juice, Ocean Spray has been serving it up. Besides Fruit & Veggie juices, the latest new products include carbonated juice blends, cranberry juice "cocktail" with a hint of lime, and 100% superfruit juice combinations of cranberry with other dark-fruit juices.