Sales of Danone's Essensis beauty yoghurt have got off to a strong start in France. Should the brand prove as successful as nearly everything else Danone does, then there will be a host of companies clamouring to get into the beauty foods business, But having a good product won't be enough. In the world of functional foods, as in the world of cosmetics, success is all about muscular marketing spends and aggressive communication strategies.
展开▼
