High energy push for the Brazilian answer to Red Bull

摘要

Young entrepreneurs are attempting to harness the positive nutritional profile of the acai berry, long consumed in Brazil as a natural stimulant.They're being watched closely by larger companies, some of whom are already rushing out their own acai-based beverages. The juice of the acai berry may represent one of the most exciting product opportunities in the young history of the functional foods business, combining the fruit's unparalleled nutritional attributes with the romance of the Amazon rainforest, a ringing endorsement from a popular diet expert, and the energy of a handful of entrepreneurs who want to make the health benefits of this natural wonder available to the masses everywhere.