Irish heart health drives sales of new Yoplait brand

摘要

It's now nine months since the launch of Yoplait Essence and it's worth noting that of the six original products, it is the one which is the most innovative and most risky which is selling well, while the "safest", most undifferentiated concepts havebeen withdrawn. The Yoplait Essence range of one-shot, daily-dose, condition-specific products, conceived as an extension to Glanbia's flagship probiotic daily-dose brand called Yoplait Everybody, was described at launch by Glanbia's marketing director as a "personalised, tailored brand for adults; a range of health shots to tackle the key health concerns of Irish people".