Super growth for 'super' foods:New product development shoots up 202% globally over the past 5 years

摘要

Superfoods are frequently marketed as the answer to our health problems and now new research from Mint-el has highlighted the popularity of these nutrient-packed foods. Mintel GNPD (Global New Products Database) reveals that between 2011 and 2015 there was a phenomenal 202% increase globally in the number of new food and drink products launched featuring the terms 'superfood', 'superfruit' or 'supergrain', with a 36% rise in 2015.