Oracle ramps up midmarket self-service business programs

摘要

Oracle's new SMB VAR program eliminates the need to pay fees or sign contracts in advance. Oracle says it wants to make buying software easier for small to midsize businesses (SMB), and its sales & marketing programs are part of a larger effort for the enterprise vendor to play catch-up with players like Microsoft that currently dominate SMB sales. One such effort is a new "one-click ordering" program that offers an alternative to Oracle s paper-based sales contracts. It allows authorized VARs to book product orders online, and for their customers to download Oracle software without having to sign the usual stacks of paper contracts that Oracle, until now, has required.