Intel inside the BMW: Rear-seat 'infotainment system' empowers executives to work on the road

摘要

Many automobile enthusiasts consider BMW M Class cars to be as close as the average driver could ever come to owning a racecar. "These are the leading edge of sporty cars. Driving one is like bungee jumping into the horizon," declares Ulrich Bruhnke, president of the BMW M Group, and the man most responsible for bringing BMW's latest corporate tagline-"Sheer Driving Pleasure"-to life. Bruhnke's group is working to make owning a BMW an even more pleasurable experience for individuals who rarely get behind the wheel, such as corporate CEOs and other high-powered people who rely on chauffeurs to get them from place to place.