ENGINEERING DESIGN

摘要

Sustainability in engineering design is a challenging theme. My academic trophy cabinet hardly qualifies me to address the theme, namely a degree in Agricultural Engineering at Newcastle University rather a long time ago, and I am a member of the Institution of Agricultural Engineers. However, I have spent 20 years working within a business that on a daily basis tries to turn the resources of land, labour, capital, machinery and livestock into a profit. Without profit, we do not have a sustainable business. Evaluating new technology today is essential in making the right decisions that combine those reserves more effectively. Too often new technology over promises and under delivers though some of this is due to our own lack of knowledge and skill. I shall return to our own experiences at JSR Farming Group in a few minutes.