Thinking of intorducing a crafts department? kate Gould looks at the pros and cons. The attractions of diversifying your product offer are obvious - with the right products you can increase footfall, widen your customer base and increase profits. Going down this route may be even more attractive if you have spied a gap in the market that you know you can fill, have had a bad season and are trying to recoup some of your losses or if you have the physical space within your centre to fill.
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