Andy Campbell looks at the keys to success when it comes to constructing an outdoor living offer. It is no longer summertime but gaining growth in the outdoor living market over recent years has been relatively easy, notwithstanding the vagaries of the weather. I have long since held the view that there are only four things you can really do when it comes to the garden. Build it, stock it, maintain it and then enjoy it. In years gone by a lot of the emphasis has been onthe first three. More recently this has switched to the fourth, reflecting the greater desire to enjoy the fruits of one's labours.
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