Let the profit flow

摘要

If you are to believe Charlie Dimmock, no garden is complete without some form of water feature. Andy Campbell looks at the critical factors that go to make a successful water gardening offer. I want to start by considering the size of the water gardening market, because this defines the size of the potential opportunity to aim at. To the best of my knowledge it is not a wellresearched market in totality. However if we piece together the information that is available, a significant market and therefore opportunity emerges. The HTA Garden Industry Monitor puts the pond products sector at around 40 pound m with aquatic plants adding a further 7 pound m. If livestock, primarily fish, is added in then I would estimate the total to be approaching nearly80 pound m/annum.