JFrank Schmidt III honors his family's heritage every day. It goes well beyond carrying on a namesake. It's more than heading up the company his father started during a post-World War II building boom. This humble and somewhat reserved man venerates the Schmidt legacy by applying the life and business lessons passed down by his grandfather, father and mother. "Growing up, I learned a lot from my mom and dad - about the nursery business and about life. Dad was a great mentor in my personal life, as well as teaching me how to be a nurseryman. Mom still inspires me every day with her energy and positive attitude," Frank said.
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