Marketing in the New Energy Ecosystem: 5 things to do now to improve the bottom line

摘要

THE MARKETPLACE FOR CLEANTECH COMPANIES HAS CHANGED SIGNIFICANTLY OVER the last five years. Consumers want green and they want to know how much it will cost them. Government has spoken too, and the story has shifted from "if" to "when" new technologies like solar panels, electric vehicles, and smart thermostats will achieve scale. For cleantech companies, marketing strategies need to adapt and address new stakeholders: energy providers.