Peugeot 1007 - An 'Easy and Attractive' Car

摘要

On the European market for city and compact automobiles there are many different models, all attractive and interesting and to some extent different, making the consumers' job of selecting the model for themselves tough but fun. One such model is the Peugeot 1007, announced in July 2004 and released this year. First appearing as the "Sesame" concept car in Paris in 2002, the car has an innovative yet controversial design. The four-digit name, with the double 0 between the 1 and the 7, suggests that this product does not fit within the tradition model range but is a pathfinder with the mission of discovering and opening new territories. The fact that the new 1007 was launched only a few months before the Peugeot 107 confirms this expansion strategy designed to give the French group the chance of selling more than one million cars per year in the A and B "small car" segments. The European small car market now represents 35% of the total and is growing.