Customer Retention-Grow Your business through repeat and referral customers

摘要

Shiv Singh, senior vice president of global head of digital and marketing transformation at Visa, once said, "The purpose of a business is to create a customer who creates customers." If you ask today's successful general contractors what helped them survive and thrive during this most recent economic downturn, most will tell you that repeat business and referrals are the keys to survival. So, how do general contractors get repeat business and referrals in today's economy?