The Future of ANNA: The First Step Is Strategic Planning

摘要

What is strategic planning? It is formally explained as "a process of defining an organization's purpose, values, vision, goals, and objectives for the future" (Frankel, 2013, p. 20). Some leaders say that strategic planning is dead, that the world is too unpredictable to try and plan for the future. A strategic plan allows the association to focus its efforts and resources. As members of the ANNA Board of Directors, we felt it was important, necessary, and the right time to embark on a strategic planning process to redefine the path ANNA should take over the next 2 to 3 years.