At the recent Luxury Goods Packaging Exhibition in Monaco, CEOs from Europe's leading producers of designer glass flacons for cosmetics and perfumery told delegates how 'building brands with designer glass' is one of Europe's strong points. According to the CEOs, glass packaging makes a brand stand out on the shelves and it communicates to consumers' design, elegance and prestige. Glass helps consumers 'feel' an emotional connection with the brands.
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