Inteilgence-led network expansion

摘要

First, let's bust a myth. Whatever might be said in certain parts of the media about airlines "continually adding routes", no airline in the world launches a new service without a good reason. Most often, that reason will be commercially led, while on other occasions, it may be a socio-economic decision to support remote communities. It is never simply "for the sake of it". The launch of a new route is the result of discussions between airlines and airports, with local chambers of commerce and tourist organisations often involved, too. When assessing the market for a potential route, airlines and airports must first define and evaluate the major parameters to be met, including, for example, the business/leisure traffic mix and likely frequency of operations. Thomas Ramdahl is the senior vice president (SVP) of network management at airBaltic, an airline that has expanded its network considerably in recent years. He outlines the parameters the airline follows for route development.