Look outward, now: Carriers with clear strategic focus and intent stand to benefit most during economic recovery

摘要

The challenging operating environment motor carriers have suffered through the last few years combined with the uncertainties of the current recovery make for the perfect opportunity to look outward and assess strategic positioning and determine the best path forward. Elian Terner, director of investment banking for Scotia Capital, was at our recent Carrier Workshop, conducted in partnership with Dan Goodwill and Associates, to provide his take on the industry's future direction and what trucking executives must consider to best position their companies for the years ahead. He outlined carriers' choice of strategic options: