Telemarketers: Ground-floor detectives

摘要

Times have changed when it comes to business-to-business telemarketing. Today's business telemarketer is structured to serve many purposes, especially at metal service centers. That telemarketer who calls you isn't just trying to sell you something. He is a customer service professional and a salesperson, but he is also a sounding board, a diplomat, and quite often, a precious ally. Because I've been on the dialing end of the telemarketing call, I try to be polite when receiving calls. I remember the very first telemarketing call I made at a metal service center. I had just completed some intense training and was filled to the hilt with product knowledge, facts, and figures. With my supervisor at arm's-length distance, I made the first nerve-wracking call, which to my relief, ended cordially.