Colours can tell us a lot about what to expect. On the road, for example, red means stop and green means go. For skiers, the colour black, in the shape of a diamond, identifies the most challenging ski slopes on the mountain. Ski boot manufacturer Black Diamond Equipment Ltd. wanted to use colour to deliver the message that its boots were for skiers serious about performance, comfort and style, and turned to materials supplied by Clariant Masterbatches Division.
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