Bold and Beautiful:Ways to elicit the 'wows' from customers

摘要

Like it or not,success of any product,not just those made with plastic,hinges on the 'oohs' and 'aahs' it elicits from customers.That's why processors need to keep improving the way their products look.Just like in relationships,attraction wanes if the partners don't keep themselves looking spiffy,and the last thing any processor wants is to be dumped by a beloved customer.To prevent serious problems in the decorating process,Ken Thuro,president of Cassco Machines said processors should consider how the part would be decorated during the design,not during manufacturing.