Resist the urge to hunker down and hope the economic maelstrom will bypass your company. The Fab Four had it right: you'll get by with a little help from your friends. Maybe you've never been overly gregarious, but now is the time to take a stab at it. It's time to pick up the phone and talk to your customers, very frequently, and your suppliers as often as you can. All of you, all of us, are in a very unsteady boat, as is brutally clear to anyone who has paid attention to the travails of the world's major stock markets in the past weeks.
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