Handling calls and much more: the many advantages of using a call centre

摘要

Although the majority of products are sold through wholesalers, some are marketed most effectively by direct sale from manufacturer to consumer In this sales method, telemarketing has carved its own niche. It is a technique increasingly used inselling to businesses as well as to consumers. The Dutch company HDM has successfully made this relatively new marketing tool its core competence. Managing Director Mr Joost van Gaal believes that companies across Europe should be made aware of the manyadvantages direct marketing has over retail selling. Call centres in particular are extremely effective not only in generating sales, but also in handling administrative procedures that would otherwise take up much more time and money.