The right way to do a trade show

摘要

The year 2016 will be a big one for plastics industry trade shows: PlastImagen Mexico in March, Chinaplas in April, and the K show in October, to name just a few. Industry-specific trade shows are crucial for business networking. But they can also be chaotic enough to overload your senses once you actually hit the show floor. Which is why you should have a plan in place before you arrive, and stick to it during the show and in the weeks of follow-up afterwards.