Packaging is not only essential in preserving and handling goods. It also provides an attractive buying incentive. Founded in 1993, the French POLYPAP specialises in the production and marketing of flower wrapping. Bouquett'O is the name of a recently introduced concept that provides an ingenious solution to offering flower bouquets. Both aesthetic and practical, Bouquett'O has become an international patent in 80 countries. "Our packaging gives flowers an added value, " says Philippe Charrin, POLYPAP's managing director, "no matter whether we are selling it to florists, wholesalers or to large department store chains."
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