The globalization of market research

摘要

In the consumer goods markets of today it is not the single product which counts, but the brand image which appeals to the right target group and establishes a durable link between the product and the consume. What is a complex and sometimes difficult process on a national level becomes even more complicated on an international scale. As a market researcher with a special emphasis on the brand, SORGEM International provides market and product studies as well as consulting services to support its clients and their brands.