RAINFOREST ALLIANCE CERTIFIED COFFEE GAINING GROUND

摘要

The Rainforest Alliance and Nestle Nespresso launched a new phase of collaboration on June 22 as they signed a pact called "Ecolaboration." One of the shared goals is to reduce the environmental impacts and increase the social benefits of coffee cultivation in enough tropical regions so that 80% of Nespresso's coffee comes from Rainforest Alliance certified farms by the year 2013. In April 2009, the Rainforest Alliance already received significant attention when Kraft Foods, the world's largest coffee company, announced that it had increased its year-on-year purchase of coffee beans from Rainforest Alliance certified farms by 50%, bringing the total to nearly 30,000 tonnes (500,000 60-kg bags) - making Kraft Foods the world's largest buyer of coffee from Rainforest Alliance certified farms. The 2008 total also represents a 12-fold increase from 2004.