Based in Darmstadt, Germany, Merck KGaA has built a reputation for living up to its mission of saying what it wants and measuring itself on this basis. With a wave of new products, Merck's pigment division has come on strong in the last few years. The division is tapping into the vast R&D resources of the concern to develop new pigments for making cars shinier toys safer plastics easier to mark with lasers, and buildings more weather resistant. The division is anticipating a strong boost in salesfollowing the introduction of its trend-setting Colorstream and Xirallic pigments. Drawing on its existing international sales network, Merck Pigments Technical industries Division intends to expand on its lead in key global markets.
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