King's Hawaiian brings aloha spirit to buns category: Bun and rolls segment sales see pre-summer boost

摘要

As the summer grilling season has heated up, so too has the buns and rolls category. In the 52 weeks ended June 15, dollar sales in the fresh rolls/buns/croissants category totaled $1,887,156,136, up 6% from the same period a year ago, as unit sales increased 4% to 687,838,888, according to Information Resources, Inc., a Chicago-based market research firm.