Century-old startup:Hostess c.e.o. explains how this once imperiled business is poised for growth on numerous fronts

摘要

What is the "next act" for Hostess Brands, L.L.C.? The company's recovery from its dramatic 2012 collapse has been heralded as an unlikely but extraordinary feat. Dubbed by Hostess as the "sweetest comeback in the history of ever," the restoration ofTwinkies, HoHos and the company's other popular snack cakes into retail channels nine months after operations were halted, and its subsequent success at reclaiming market share from tough competitors has been likened to a return from the dead.