The many tastes of tortillas: Demand for tortilla-based products is on the rise

摘要

When it comes to the grain-based foods industry, the tortilla is on the move. Available in a range of shapes, sizes and flour types, tortillas may be found in the refrigerated section of the grocery store, in the fresh bakery/deli section, or even inthe snack aisle in the form of tortilla chips. One thing that is apparent regardless of their form is that tortilla-based products are in demand. In the 52 weeks ended Sept. 6, dollar sales of hard/soft tortillas/taco kits rose 6% to 1,243 dollar, 521,000 on a 4% gain in unit sales to 570,619,400, according to Information Resources, Inc., Chicago. Meanwhile, refrigerated tortillas totaled $337,286,600, up 4.5% from the same period a year earlier.