Crackers on fire:Growth spurred forward by flavor innovation, health-focused offerings

摘要

Consumers can't get enoughcrackers. In the 52 weeks endedJune 15, dollar sales in the crackers category totaled $6,825,230,652, up nearly 3% from the same period a year ago, according to Information Resources, Inc., a Chicago-based market research firm. The gain came on top of 4.5% year-over-year growth in the52 weeks ended June 16,2013.The upswing in the market actually dates back more than a couple years. According to Mintel Group Ltd., U.S. cracker sales grew 19% from 2008-13, and are expected to increase by 19% through 2018.