Old standby fiber steps up in new product development

摘要

The grain-based foods industry in recent years has promoted new products for such benefits as omega-3 fatty acids and vitamin D, but fiber, long an ally, remains generally a winning option. The number of new product launches promoted for fiber contentapparently has risen lately. According to Mintel's Global New Products Database, companies launched 110 bakery products with a "high/ added fiber" claim in the United States in 2011, which was up from 34 such products in 2010 and 22 in 2009. For breakfast cereals, new product launches with a "high/added fiber" claim reached 121 in 2011, which compared with 54 in 2010 and 11 in 2009.