Is your garage friendly enough for foxy females?

摘要

Steph Savill, founder of the Foxy Ladies Drivers' Club, offers some advice to garages on how to be more 'female friendly'. The female market matters because women increasingly have more disposable income to use at their discretion. If they aren't buying cars or garage services for themselves, they're likely to be informing and influencing their family and friends. So how come so many motor retailers have yet to cotton on to the value of their business? Could it be that the motor industry, with its 80% male workforce, is simply too set in its male-oriented ways to listen and react to what she expects from them?