Does 'the host' have the most? Traditionally, DMS users were left with little choice other than dealer-based servers. But now with more players in the market, they have the option of a 'hosted' service via the Internet

摘要

If you are a customer on the receiving end of a dealership exploiting its DMS to the full, you could be forgiven for thinking that Big Brother is watching you - in the most reassuring way, of course. You will receive reminders of services and MoTs, customer follow-up emails, vehicle recall notices. You will be offered upgrades, vehicle health checks, test drives, told about promotions and special offers, even tipped off when a new model arrives if the system decides that it matches your customer profile.