Corporate Social Responsibility, or CSR, is the commitment asked of businesses to behave ethically. So while contributing to economic development they will also look to improve the quality of life of the workforce, society and the environment. Big business is under the greatest scrutiny but, as Michelin Tyre's MD Eric Le Corre tells us, CSR should be an intrinsic part of every organisation. Market demand for better business practice is rising. Procurement officers, suppliers and customers alike are becoming increasingly influenced by the corporate responsibility credentials of a potential partner. This is driving a real shift in the corporate landscape, with an increasing number of businesses recognising that they must demonstrate a meaningful CSR programme throughout all of their operations in order to be financially viable in the long-term. Put simply, if you don't have a CSR policy in place, or, more crucially, can't communicate that strategy adequately, people and businesses will be less inclined to work with you. Organisations need to prove that they're living and breathing their CSR ethos - it needs to run through every element of every business and form a core part of their long term business plan.
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机译：企业社会责任，即企业社会责任，是要求企业遵守道德规范的承诺。因此，在为经济发展做出贡献的同时，他们还将寻求改善劳动力，社会和环境的生活质量。大企业受到最严格的审查，但正如米其林·泰尔（Michelin Tyre）的总经理埃里克·勒·科雷（Eric Le Corre）告诉我们的那样，企业社会责任应该是每个组织的内在组成部分。市场对更好的商业惯例的需求正在上升。采购官员，供应商和客户都越来越受到潜在合作伙伴的企业责任证书的影响。这正推动着公司格局的真正转变，越来越多的企业意识到，为了在长期财务上可行，他们必须在其所有运营过程中展示有意义的CSR计划。简而言之，如果您没有制定企业社会责任政策，或者更重要的是，您无法充分传达该战略，那么人们和企业将不太愿意与您合作。企业需要证明自己正在生活和呼吸其CSR精神-它需要贯穿每个业务的每个要素，并构成其长期业务计划的核心部分。
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