THE KEY TO TWITTER: #TOPIC #TIMING

摘要

From my contact with dealers, I can see that their use of Twitter is generally increasing and that it appears to be helping in areas such as customer retention. However, there are some common mistakes made in dealer use of Twitter. These aren't unique to the motor industry and can be tackled with a little thought. Like any marketing message, Twitter is about getting the content right for the medium. It is all about relevance and timing. A strong opportunity exists for dealers to tweet relevant content to their followers in order to deliver better business results. Thinking smarter about your approach will deliver better results from your social media activity without the need for additional time, effort or resources.