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AN introduction to MARKETING: Malcolm Miller considers that there is more to marketing than expensive advertising campaigns

机译:市场营销简介:马尔科姆·米勒(Malcolm Miller)认为,营销活动不仅仅包括昂贵的广告活动

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摘要

"The aim of marketing is to know and understand the customer so well the product or service fits [him] and sells itself "Peter F. Drucker, Academic and Business Writer. So what does marketing mean to you? You may think of advertising and perhaps the glamorous people from the TV series Mad Men. Or you may think of market research or perhaps the direct marketing leaflets that drop through your letterbox. Marketing activity extends from choosing the right business sector to be in, the right product and pricing and only then considers how we can promote our services.
机译:“营销的目的是非常了解和了解客户,使产品或服务适合[他]并推销自己。”学术和商业作家Peter F. Drucker。那么营销对您意味着什么?您可能会想到广告,也许会想到电视连续剧《疯狂的男人》中那些风光无限的人。或者,您可能会想到市场研究或直接从信箱中掉下来的直接营销传单。营销活动从选择合适的业务部门,合适的产品和价格开始,然后才考虑如何推广我们的服务。

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