Jensen rejuvenated

摘要

Take a classic car from the 1960s, fit it with new parts - including a 6.2 litre Corvette engine - and the result is a 'hybrid' set to bloom. Never underestimate the power of television. A shade over 40 seconds of prime-time Sunday night exposure on Top Gear - including a picture on the TV screen that sits beside Jeremy Clarkson during the News section - had the phone at Jensen International Automotive (JIA) ringing off the hook. "I had 30 enquiries in the five days afterwards, and I reckon 20 of those are serious prospects," said head of marketing Steve Bannister.