Secrecy apart, how Yamaha's gaining ground: Yamaha claims it's forbidden from publicizing some of its sales because of no advertising clauses

摘要

When you see the name Yamaha in connection with the automotive world (as opposed to the music or hi-fi industry) you immediately think of motorcycles, quad bikes, jet skis and golf carts. In other words, vehicles aimed primarily for the leisure market. But that recognition - reflected in the fact that Yamaha currently holds the number one spot in motorcycle sales - is a cause of frustration in one of the company divisions.