Between a rock and a hard place

摘要

MIM speaks to a franchised dealer who reveals the truth behind UK new car sales. For obvious reasons he wants to remain anonymous. "When I see the SMMT new car sales figures coming out each month, I have to smile. It's just not real; there's a lot of fakery in there. There's a dealer group that we compete against and I was looking at their numbers. They were at 35 per cent of their sales target three weeks before the end of last quarter - then magically they made it. How have they done that?