Virtual track is a real route to young audience

摘要

An all-new Mercedes-Benz A-Class, B-Class and M-Class will be launched next year following the introduction of the new SLK and first ever C-Class Coupe earlier this year. With a raft of new models at the smaller end of its range due from the company over the next 12 months, it's ramping up its marketing activities aimed directly at a younger audience. A stunning A-Class Concept car started a nationwide tour of Mercedes dealerships in September (though sadly the production version of the A-Class is rather more prosaic in appearance and nothing like as spectacular).