SUPPORTING NEW STARTERS

摘要

Mazda's Bram van den Berg offers some advice to dealerships on how best to operate the induction of new staff. It can take up to six months for a new starter to operate at 100% of their capability. In the meantime, an individual induction process can help to support the new starter, making them feel welcome and familiar with the brand. Each individual who performs a function at your dealer - no matter how junior or senior - are the puzzle pieces that fit together to create the larger picture of success. Missing one of those pieces leaves a gap that makes it more difficult for the dealership to be successful. To keep the picture intact, dealers must develop a retention strategy. With this in mind, the Mazda Academy worked with automotive retail consultancy rts to develop a strong induction programme.