Marketing Matters: Merc's crash repair ad hits the Armco

摘要

In 2005 the Chinese-built JiangLing Landwind 4×4 scored zero stars in a crash test carried out for Euro NCAP: "In 2.0 years, no car has performed so badly," said the German safety organisation Allgemeiner Deutscher Automobil-Club. Five years later, at the end of 2010, another Chinese car, the CKi from Geeley - the company that recently bought Volvo - was put through a Latin American NCAP test and again scored zero stars. In recent years two Brilliance cars - the BS6 and BS4 - were also found to score zero when tested to Euro NCAP standards.