Dominic Trigg explores the increasing trend towards online customisation of the motor vehicle. "Any customer can have a car painted any colour that he wants so long as it is black,' said Henry Ford in 1909 about his Model T car. Times have clearly changed as today's car customers now have the ability to customise their choice of car like never before and are 116% more likely to purchase a car as a result of an online advertising campaign that highlights their ability to customise a car.
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