Marketers Are Being Stified by Bureaucracy, Other Obstacles

摘要

The propane industry is facing more challenges to success today than ever before, according to Jim Dassel, Western Propane Gas Association's (WPGA) outgoing president and president of Dassel's Petroleum, Inc. (Hollister, Calif.). In a recent interview with BPN, Dassel, in his no-nonsense way, commented that "we're a mature market, new product development and growth is nearly stagnant; there have been very few truly new products introduced that would open new markets and increase sales."