DealsDirect co-founder Paul Greenberg has turned his passion for trading into one of Australia's leading online retailers and is working to refine the model to perfection, as Charles Pauka reports. You meet many people who have started out in one career only to have gravitated into something completely different over the years. When he started out as a psychologist in South Africa, Paul Greenberg would not have dreamt that some years later he'll end up co-running a major online retail organisation in Sydney.
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